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Revitalize Your Soul

Everybody goes through times when they feel hungover, ill, and all in all, like shit. While everyone goes through bodily indisposition once in awhile, the recovery from these symptoms is a quick fix when drinking the renewing elixir known as ZICO coconut water. Revitalize your mind when your body feels crummy and recharge your spent batteries with the most natural “water” the earth has to offer.

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ZICO aims to restore energy into anyone who feels like they were run over by a truck.

ZICO IV BAG

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Interactive out of home found at bus stops and

 

subway stations, a handy hangover helper. 

ZICO SPA

Revitalization can be so much more than just feeling hydrated, as ZICO also replenishes your body with other necessary supplements when you are feeling down.

 

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The detox spa would feature coconut water hot tubs, and facial massages, as well as ice-cold ZICO to drink straight out of a coconut shell.

The ZICO spa is a perfect metaphor to show consumers that they can feel as rejuvenated on the inside as they do on the outside. 

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CW: Juho Kim

AD: Jamie Hwang

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