Art Director: carissa georgelos
Copywriter: Juho Kim
Divine Vitality
The rise of the nefarious chemical, caffeine, tragically obscured the ancient tradition of brewed cacao.
Cacao energy hits different. Focus and vigor don’t come with the side effects of restlessness and a crash. Instead, cacao offers tranquility and serenity. The gods of old have already provided the true source of honest energy, and Crio Bru is the prophet for salvation.
FOOD OF THE GODS:
A cosmic decision must be made. Will the coffee or cacao bean be chosen as the favorite among the Mayan gods? The Mayan gods and their almighty tasting palettes determine that the cacao drink is superior to coffee. Crio Bru is the drink of the gods and is a gift to all people.
Mayan Cookbook:
Crio Bru celebrates their ties to Mayan culture by offering simple recipes with cacao as a prominent ingredient. These recipes would also have an activity paired with them to represent a stimulating but calming experience that the gods intended.
CELEBRATE CACAO
Crio Bru will sponsor a festival featuring all things cacao to celebrate this treasured bean. This chill event will feature events such as a Crio Bru “latte art” contest, traditional cacao brewing, and chocolatier booths where people can use cacao beans as currency as they did in ancient Maya. This will raise awareness of the rich history as well as the benefits of cacao and introduce the mythical Crio Bru into the lives of chocolate lovers.
Walk-A-Thon Ambush Marketing
Crio Bru promotes healthy, honest energy which highlights that it is not necessary to be hyped up to be alert and comfortable. You can still get your exercise and energy through a serene walk as you gaze at the peaceful surroundings, sipping some freshly brewed cacao.
